Project Overview
WOW Design Company is a new Nordic home brand. In recent years, it is actively seeking its own unique positioning, hoping to achieve long-term and effective growth of brand revenue through clear user value positioning and clear brand differentiation advantages.
Project Process
The essence of design is to solve problems, combine work practice and theory, establish goal-oriented design thinking, and apply it to the actual demand docking.
Discover Phase
Conduct 20+ in-depth interviews with stakeholders and users across three regions: Beijing, Shanghai, and Shenzhen. Cover three major dimensions of furniture consumption: concept, user scenarios, and shopping experience.
Challenges and Opportunities
To better meet the brand's business goals and improve the user experience, we conducted a series of workshops with high-level managers within the product. We conveyed user feedback to the maximum extent possible and jointly considered how to better integrate business goals with user expectations.
Store Service Blueprint
Here is the store service design structure and storyboard to illustrate the user journey during the new design of the shopping experience.
Design Implementation (Store Experience)
WOW DESIGN highly valued our strategy, and within a year, the strategy was successfully implemented and received positive feedback from users and the market.
Achievements:
Host K11 pop-up store, enhancing display aesthetics and increasing brand recognition, attracting users, and improving brand engagement rates.
Hold a series activity to increase interaction with users and attract them to the offline store.
Perfect realization of scene BOX strategy, to give users inspiration for matching.
Online Service Blueprint
Improve the original pain points, provide smooth purchase and after-sales service, and increase users' online shopping rate.
PS. TianMao Shop —The main online sales channel in China.
Design Implementation (Online Store)
Improving UI/UX and product description in Online Stores.
Achievement from upgrade online experience:
TianMao Shopping Festival's turnover rate for the second place in the furniture category
Online accounts get more followers in a year
TianMao online store fans increased by more than 200,000 fans in a year.
Huiying Zhou
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